HIGHLIGHTS
Credit card data: +46% y/y for week ending Aug 17
August: Tracking +16% above July 🚀
Q3: Last three weeks are the strongest of the quarter so far
META ADS EXPLOSION: Another record week; Hers shifting hard to weight loss 🤯
Web traffic: Hims 66% share vs. Ro + LifeMD; Ro slowed; LifeMD collapsing
Apps: Hims avg rank #20.7, Hers #24.7 — both down ~12 spots since early-2025