Hims Data Tracker + Q2 Revenue Prediction (May 8, 2025)

Hers website traffic hits new RECORD HIGH in April 🔥

HIGHLIGHTS

• Credit card data topped +90% YoY the week ending Apr 27 — the first time this happened in 6 weeks 🚀

• That extends a remarkable streak: 23 straight weeks of 60%+ YoY growth 🤯

• Overall website traffic hit 13.2M in April, the second best month of ALL-TIME, led by Hers surging +270% YoY

  • Hims continues to claw share away from Ro, reversing late‑2024 losses

• Google searches for “hims” spiked +35% WoW in early May, nearly back to February Super Bowl highs

• “Hers weight” is on fire: +442% YoY in April, now well above “hair” traffic

Q2 REVENUE PREDICTION

• A quick note on methodology: The forecast blends Bloomberg Second Measure credit card data with Google Trends. We may adjust this approach over time based on how well the model performs.

• Our track record: Since we started doing official revenue predictions, we’ve landed within 1% both times — beating every analyst on Wall Street.