HIMS Data Tracker - Jan 30, 2025

The numbers suggest January has been HIMS' biggest month EVER

Highlights

• Credit Card Sales (week ending 1/19/2025)

  • Total sales up >90% YoY

  • Returning customers vs. new customers - breakdown is below

• Google Trends (Week Ending 1/26/2025)

  • Hims searches fell -6% vs. previous week

  • Hers searches rose +6.5%

  • Notable spike for “hims weight” (+15% weekly growth)

  • “hims hair” searches (+45% YoY)

  • “hers hair” searches (+54% YoY)

• r/HimsWeightloss:

  • +2% weekly growth

• r/HersWeightloss:

  • Nearing 8K members (+3.5% weekly growth)

(More data + charts below)