HIMS Data Tracker - Feb 7, 2025

🚨 Q1 CREDIT CARD DATA IS TRACKING AT >100% YoY GROWTH

Highlights

• Credit Card Data:

  • Total sales for the week ending Jan 26: +101% YoY

  • YTD cumulative sales are +102% YoY 🤯 (neon green line in the chart below)

• Google Trends:

  • Searches for “hims” reached >520K for the week ending Feb 2, 2025 (up more than +125% YoY)

  • “hers” was at nearly 500K — close to +80% YoY

• Reddit:

  • r/HersWeightloss grew from 3.3K members in late September to 8.1K by early February (a 150% increase in 5 months).

• App Downloads

  • “Hers” (Apple) jumped to 90K downloads in January 2025 (a 50% rise from December)

(More data + charts below)