HIMS Data Tracker - Feb 13, 2025

👀 January web traffic, plus credit card data and app rankings

HIGHLIGHTS

• January Website Traffic SURGE

  • Hers traffic up to 4.26M in Jan 2025 — a massive +147% YoY jump.

  • Ro also saw insane growth at +110% YoY and 72% MoM — climbing to 9.822M in January 2025.

  • Hims & Hers topped 13.57M (across all web properties) in January 2025, up +31% YoY—another all-time high.

• Bloomberg Credit Card sales still on fire 🔥

  • New Customer sales up more than +180% YoY (week ending Feb 2)

    • Returning Customers up +50%

  • Total sales +86% YoY

• Google Trends to the moon (Week of Feb 9, 2025)

  • "hims": +72% vs. prior week

  • "hers": +108%

  • "hims weight": +456%

    • +1900% YoY

  • "hers weight": +257%

    • +1300% YoY

• Reddit Communities Growing

  • r/HimsWeightloss: Reached 3.1K members in early Feb (vs. ~1.8K in Sept)

  • r/HersWeightloss: Over 8K members and growing ~3% weekly — +3K members in 4 months

(More data + charts below)