Hims Data Tracker (Apr 18, 2025)
Some light weekend reading 🚀
HIGHLIGHTS
Total credit card sales +76% YoY (week ending Apr 6)
New-customer sales up +138% YoY, returning customers sales +53%
“Hims” and “Hers” searches are rebounding after several weeks of decline post–Super Bowl peak
“Hers weight” searches continues to BOOM (+580% YoY) 🤯
Hims iOS ranking improved to 11.4 avg (from March lows) last week
Hers iOS ranking is now back to 23.1 avg after being in the 27 range last week
